Step into the luxurious world of Tel Aviv's Collect design store, where the ordinary becomes extraordinary. This haven for the discerning consumer showcases a curated collection of centuries-old luxury brands, emphasizing heritage, craftsmanship, and tradition over price. A single porcelain plate, crafted with meticulous detail, can cost a staggering 1,200 shekels ($324), while an Italian glass vase fetches 6,000 shekels ($1,622). These prices might seem astronomical to some, but they reflect the dedication and skill behind each piece. The store's co-founder, Maxim Slavin, calls himself a "curator of good taste," not a mere store owner. His passion lies in discovering brands that embody tradition, handcraft, and heritage, even if it means waiting years to find the perfect fit for his curated collection. Slavin's philosophy revolves around the idea that beauty is not the starting point; instead, tradition, craftsmanship, and an authentic story are paramount. He believes that the real skill lies in selecting products with a rich history, quality, and a narrative, and presenting them as a cohesive whole. The customer base is surprisingly diverse, with people buying items ranging from a single cup to an entire porcelain set. The allure of Collect lies in its ability to offer a unique experience, where the story behind each piece is as valuable as its aesthetic appeal. In a world dominated by mass production, Collect celebrates the slow, meticulous work of artisans, ensuring that every item is a testament to heritage and craftsmanship. As you sip espresso from a hand-painted cup, worth as much as a dinner for two, you can't help but wonder if the design enhances the taste. Perhaps it's the feeling of luxury or the excitement of owning a piece with a rich history. Collect invites you to embrace the extraordinary, where the value of an item transcends its price tag, inviting you to savor the story it tells.
